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Vanarama National League deal

By Ian Appleyard | 12th June 2018

Vanarama, one of the UK’s fastest-growing companies, has announced it has renewed its title sponsorship of The National League.

This announcement comes after four successful years as title sponsor that began in 2014. Vanarama will continue to take the naming rights for the next three years across all National League divisions.

The Vanarama National League will receive great exposure with BT Sport continuing its excellent broadcasting of live matches and highlights for the next three years.  

Fans can also view video clips of all matches online, on mobile and across social media on the National League’s portals.

By extending their winning partnership, Vanarama and The National League will continue to innovate and grow the competition – it also signifies Vanarama’s continued desire to be at the heart and soul of football.

Andy Alderson, CEO at Vanarama, said: “Since we decided to take title sponsorship of The National League back in 2014 we’ve seen growth as a company but also growth in the popularity of non-league football. These leagues are formed of real, honest clubs with real honest fans and that resonates with us here at Vanarama and the services we offer.”

Brian Barwick, Chairman, The National League added: “We’re immensely proud and delighted to announce a further renewal of our title sponsorship with Vanarama. The last four years have proven to be transformational for both the National League and Vanarama, and we look forward to continuing our unique and highly rewarding partnership.”

Vanarama is an award-winning commercial and personal vehicle leasing company established by CEO Andy Alderson in 2004 with a team of just three people – the company now employs over 250 at its Hemel Hempstead main office.

The sponsorship extension follows hot on the heels of Vanarama’s innovative partnership with 'Ball Street Network' which has seen the activation of fan-based engagements around the English FA Cup, Champions League, and soon the 2018 World Cup in Russia.

Established in 1979, The National League consists of 68 clubs in three divisions occupying the fifth and sixth tiers of English football known as the Vanarama National League, Vanarama National League North and Vanarama National League South.


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