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New shirt sponsors: J M Packaging

By Ian Appleyard | 12th June 2019

Malton-based J M Packaging will take over as York City Football Club's main shirt sponsors for the 2019-20 season.

The company, which is owned by club chairman and majority shareholder Jason McGill, fills the gap vacated by Benenden Health whose seven-year sponsorship of the club ended this summer.

The new sponsorship deal matches the annual input of previous shirt sponsors Benenden Health.

J M Packaging is a BRC accredited leading supplier of bespoke flexible packaging to the UK Food Industry. The company specialises in the supply of stand-up pouches for retort and non-retort applications, vacuum pouches, printed film and specialist lidding films, all produced using industry recognised tried and tested materials.

City commercial manager Chris Pegg said: "We are extremely grateful that J M Packaging is able to step in and financially commit to being the club’s main shirt sponsor for next season.

"Several factors including the deadline for next season’s shirt production, the timing of Benenden Health ending their faithful sponsorship, and the vacant Commercial Manager's role, unfortunately, left the club with limited time and resources to find a main shirt sponsor.

"In the short time available, we discussed the opportunity with both regional and national organisations who are excited to partner with the club moving forward and, although these time-sensitive discussions could not quite gain traction, they are continuing and we hope to deliver a main shirt sponsor who will provide a fresh revenue stream next season.

"At such an exciting time for York City, as we target success on the pitch as well as the move to the new Community Stadium, I am pleased the chairman and J M Packaging can demonstrate their commitment and support and that the club can reciprocate, providing some much-deserved exposure.”

Commenting on the deal, City chairman Mr McGill said: "J M Packaging is proud to be sponsoring York City at this exciting time and this partnership once again serves to underline my on-going financial commitment to the club."

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