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York City announce partnership with WOW HYDRATE

4th December 2020

York City Football Club are proud to announce WOW HYDRATE as their Official Hydration Partner.

Joining as a Club Partner, WOW HYDRATE is on a mission to change the face of fitness hydration and is fast becoming the UK’s leading supplier of sugar-free electrolyte and protein water.

Hydration plays a key part in the health and performance of York City’s footballers and WOW HYDRATE offers the latest innovation in fitness thanks to the company’s patented ‘push cap’ technology.

This means their electrolyte and protein waters give on-the-go a new angle by delivering essential vitamins and nutrients at their most powerful, re-hydrating the body without carbohydrates or sugar while remaining low in calories.

Micky Cummins, York City’s Assistant Manager, said: “Keeping our players hydrated is of the upmost importance for performance and plays a vital role in recovery. We really appreciate the support from WOW HYDRATE and look forward to working with them throughout the season.”

Commercial Manager, Chris Pegg, added: “We’re delighted to be working with WOW HYDRATE, they have a quality product and a great ethos – when they heard volunteers were helping to prepare Bootham Crescent for the return of fans, they were keen to send us some extra bottles to thank them.”

Kai Bowers, Head of Football for WOW HYDRATE, added: "We are delighted to be partnering with York City. WOW HYDRATE will provide the players with vital protein and healthy hydration to maintain performance and aid recovery in a heavy schedule and we are looking forward to helping the team to perform at their very best throughout the season."

York City joins an esteemed list of WOW HYDRATE’s partners, including undefeated heavyweight boxer Tyson Fury, television presenter Ant Middleton and sports promoter Eddie Hearn.

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