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Ale’s Well That Ends Well – It’s Minstermen Pride!

29th November 2019

In partnership with award-winning York-based brewery Brew York, York City are delighted to announce the creation of Minstermen Pride – an official York City beer.

A partnership was first formalised between York City and Brew York back in August 2019, with Brew York becoming the sponsor and exclusive stockist of Bootham Crescent’s main hospitality lounge – named after the Minstermen’s legendary striker Keith Walwyn.

Since then, both organisations have been working together to produce an official York City beer which, now brewed, is ready in cask and keg format and awaiting canning. Pictured above is the design for the Minstermen Pride can, featuring player illustrations from programmes of the 1980s.

The club consulted fans to find out what type of beer they would want to drink and released a poll across its social media platforms to see which shortlisted name was most popular.

The beer will be exclusively unveiled in the Brew York lounge prior to Saturday’s fixture against Alfreton Town, where the Brew York team will be on-hand to answer questions about the Minstermen Pride collaboration.

Tickets for the exclusive unveiling are available on the Online Store!

Depending on availability of the new brew on Saturday, tasters of Minstermen Pride will also be made available in the Bootham Crescent car park – keep an eye out!

Commenting on the launch Chris Pegg, York City’s Commercial Manager, said: “We’re so excited to be working in partnership with Brew York and unveiling our official beer – Minstermen Pride – on Saturday. Brew York, thanks to Wayne and Lee as well as their fantastic team, are a real success story and we’re delighted to be working with them.”

“The brief was to develop our partnership and create an official, progressive beer for York City both to engage fans and provide a sense of pride across the city for its football club. It was extremely important and enjoyable engaging with fans throughout the process and who knows, if this initiative works well then other ideas that came forward such as a ‘Brew-tham Crescent’ beer could also be a possibility!”

Hot off the press! The pump clips that will be coming to a bar/pub near you!

More information on the release of Minstermen Pride (including when/where the cans will be made available for purchase, which bars/pubs in York will be stocking the beer, and whether the beer will be stocked at the new stadium) will be released once known.

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