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Our Vision, Mission & Values

6th July 2022

The football club is pleased to release the new owners Vision, Mission & Values statement. This working document is expected to evolve as the board and Supporters’ Trust engage with internal stakeholders and supporters in the coming months.

 

MISSION & VISION

Our primary goal is to build a vibrant, successful, and sustainable professional football club that serves our fans and the local community. Our vision is to deliver a permanent return to the English Football League.

 

OUR FOUR PILLARS

We will achieve our objectives by adopting the following core principles:

  • Putting supporters at the heart of everything we do and striving to deliver exceptional customer service.
  • Establishing a distinctive style & format of entertaining football that feeds through all levels of the club.
  • Developing an effective, sustainable, and dynamic business plan that maximises the available playing budget to deliver success.
  • Working in close partnership with local organisations, supporters’ groups, and business.

 

OUR MANTRA

 “We are a united York City tribe and can achieve anything when we all work together”

 

OUR PROMISE

The Football Club & Supporters’ Trust boards promise they will always:

  • Recognise that it is an honour to act as custodians and guardians of York City FC.
  • Work positively together in the best interest of the football club and its supporters.
  • Communicate effectively with supporters and listen to their views.
  • Treat all fans, staff, management, players, and partners with respect.
  • Act as swiftly as possible to put things right if they go wrong.
  • Strategically invest in the football club to meet our core objectives.
  • Proactively encourage diversity and stamp out any kind of discrimination.
  • Provide guidance, mentorship, and training to our staff.
  • Support, foster and nurture talent within our local football community.
  • Maintain and build upon the success of the York City Academy.
  • Do everything we can to protect the local and global environments.
  • Support the fantastic work of the York City Foundation.
  • Work constructively with local community partners and businesses.


By delivering on these promises we will begin to forge a more unified fan base and a renewed sense of positivity.  We firmly believe that every single York City fan and employee has a role to play in delivering the success we all hope for.

 

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